Mr. Hardison is a seasoned entrepreneur, co-founder of Sterling PortCo, founder of Hardison & Associates, Inc. an investment real estate firm, co-founder of Equicap Commercial a self-storage brokerage firm, and co-founder of VirtuALZ Care a virtual healthcare management company. These ventures reflect his drive and commitment to innovation—particularly at the intersection of real estate and senior care. With more than 25 years of experience, Jon brings deep expertise in market dynamics, investment strategies, and advisory services.

His passion for serving the senior population has been a consistent thread throughout his career. This is evident in his work with George G. Glenner Alzheimer’s Family Centers, the founding of VirtuALZ, and ultimately, the creation of Sterling PortCo—each initiative rooted in a desire to improve care and outcomes for aging communities. Jon is known for his sharp attention to detail paired with a strong grasp of the bigger picture—a combination that enables him to think creatively, identify untapped opportunities, and develop effective, forward-thinking solutions. His analytical mindset and ability to bridge insights across disciplines have been key drivers of his success as a serial entrepreneur. As a co-founder of Sterling, he and Craig are committed to fostering a culture of partnership, inclusion, and collaborative problem-solving—working to create win-win solutions for all stakeholders.